New Branding Identifies Cache Valley AlphaGraphics as a Marketing Services Leader

New Branding Identifies Cache Valley AlphaGraphics


as a Marketing Services Leader


Local business center combines traditional and cutting edge services for marketing in "The New Now"

Providence, Utah (Grassroots Newswire) August 22, 2011 – AlphaGraphics of Cache Valley, a marketing services provider in Cache Valley, continues to evolve to meet the changing needs of their customers in today's marketing environment – what the company has dubbed 'The New Now,' according to owner Kristina Daines. The company unveiled new branding at their recent conference that Daines says reflects a focus on innovation and ingenuity – an ongoing evolution that ensures that Cache Valley businesses and consumers will always have access to the latest technology and services to power their marketing programs.

"Our new branding doesn't change the company that our customers know," said Daines. "The services that our customers depend on – printing, design, mailing – are available, as always. But our new branding emphasizes our 'full-solution' approach to marketing services, an approach that now includes PURLs, QR codes and website design, for example. We are continually evolving to drive success and profitability for the clients we serve."

Over the past several years, the AlphaGraphics brand has leveraged its 41 year history of print experience to continually expand its marketing services offerings, focusing on the changing needs of small to mid-size businesses. AlphaGraphics of Cache Valley offers both traditional printing services, including color, large format, offset and digital printing, and multi-channel, cross media solutions like mobile, online, e-Publishing and email marketing. "This multi-faceted approach to marketing means we can help our customers design a marketing program with the mix of traditional and cutting-edge marketing solutions that will produce results."

The new branding will be implemented across the entire AlphaGrapics network throughout the coming year, as individual business centers expand their core marketing services to include online, mobile, direct marketing, ePublishing, email marketing and brand identity. Small to mid-sized businesses in the Cache Valley area can turn to AlphaGraphics of Cache Valley for design, consultation and marketing strategy services as well – as part of the business center's "full solution" marketing approach.

"These are exciting times in marketing," said Daines. "New technologies, new platforms, new channels are constantly emerging. Each innovation provides business owners with new and creative ways to reach their existing and potential customers on a more personal level than ever before. Our customers can depend on us to always have the latest in marketing tools and services available – along with the knowledge to help them incorporate these solutions into their marketing mix."

AlphaGraphics business centers offer a complete range of print, visual communications and marketing products and solutions, including full-service digital, offset and large format printing; design services; mailing and one-to-one marketing services; promotional products and digital archiving. For more information about AlphaGraphics of Cache Valley, please contact James Daines Operations Manager at 435-787-1950.

About AlphaGraphics


AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors. www.alphagraphics.com/centers/providence-utah-us654.

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still breathing. In the book, he talks about the 118. This is his name for the elevator pitch. The name reflects the amount of time, in seconds, in a normal elevator ride. You have 8 seconds to get their attention and about 110 seconds the tell your story in an interesting way to hook them. If you haven’t made the sale in the 118 seconds, you have lost.

Based upon that analogy, Alphagraphics asked the franchise network to submit videos of their 118 with prizes going to the best presentation. The focus of the contest would be to present our offering based upon the “New Now” and the theme of our upcoming conference in Las Vegas in August of “All In”. I will say that the videos are great and most of them are very entertaining. The world can go see the videos at this link. 118 Seconds Videos. My favorite is the DJayMoney video.


The videos are all fine and good and they reflect very well on the talent we have in our system. However, I do not believe that these videos reflect the spirit of a 118 second pitch. I rarely see a projection or TV screen in an elevator. The pitch has to come out 1-on-1.

With this, I submit my 118 second elevator pitch for the world:

Hi, I’m Steve Adams, owner of the Alphagraphics Center from down the street. Our role, in this day is to get the revenues of our local small and medium-sized businesses back to where they were prior to the recession. Most of the these businesses in the Phoenix market have seen reductions of revenue over the last 36-months of up to 40%. My job is to help these businesses get this revenue back.

We have a 5-pronged attack to accomplish this:

First, we help our customers to identify their best prospects by analyzing their current customer habits. We do an in-depth analysis of their current customers and then we identify the prospects that will best respond t0 that businesses messages. From this customer analysis, we also identify current customer needs that can be focused on by future marketing efforts.

Second, we plan a detailed marketing plan which will include several channels of communication. This marketing plan will cover such things as branding website rankings, seo and sem, print media and mailing, email marketing, social media as well as opportunities to use mobile marketing.

Third, based upon this approved marketing plan, we will help a business plan their marketing budget and their marketing timeline.

Fourth, we will implement the plan using our experienced marketing associates.

And finally, we will provide the metrics that show how the current marketing plan is working which allows us to adjust the marketing effort as we go.

Can I arrange a meeting to start the process with your company?

Well, not as exciting as the videos, but this is how it will have to happen in real life to get the sale.

You can always contact us at the following AlphaGraphics websites: